Choice claims Uncle Toby's Yoghurt Topps are high in fat as well as contain 30% sugar. FATTY, salty as well as sugary foods are masquerading as healthy choices because of lax labelling laws, a nation's top consumer watchdog says.Choice says busy shoppers, who spend an normal 2 1/2 seconds selecting supermarket products, rely on front-of-pack promotions rather than a nutrition fine imitation on a back. Spokeswoman Ingrid Just warned selective nutrition claims on thousands of products confused shoppers. A "shame a claim" campaign has been launched to dob in a worst offenders. Reduced-fat, reduced-salt, low-carb as well as high-fibre boasts often did not divulge a full design about healthiness, she said. Sugary breakfast cereals as well as lollies such as marshmallows as well as jubes promoting fat-free properties were among a biggest culprits. Choice wants a Federal Government, which is reviewing labelling laws, to ban nutrition claims on products that are not considered healthy overall.Start of sidebar. Skip to end of sidebar.End of sidebar. Return to start of sidebar. "Food manufacturers know that 'health' sells as well as at a moment there is nothing stopping them from slapping nutrition claims on a product, even one that is full of saturated fat or added sugar, to have it appear healthy," Ms Just said. "Supermarket aisles are littered with products that have 99 per cent fat-free or high in protein claims, which are often a cover for their high sugar content. "Similarly, claims like source of wholegrains or low sugar may be drawing attention away from a product's high saturated-fat levels." Kellogg's spokesman Gareth Lucy said only factual information, as well as no health claims, were made on a Crispix cereal box, highlighted by Choice. He said percentage daily intake labels were best for making informed choices. Nestle said Choice's review was formed on unfair calculations that assumed people ate a 100g portion - equivalent to 3 1/2 muesli bars - in one sitting. Australian Food as well as ! Grocery Council chief Kate Carnell said regulators should police illegal misleading claims. But she attacked a proposed colour-coded trade light-style system rating fat, sugar as well as salt as a distortion. The AFGC said such a system could confuse people into thinking a packet of lollies as well as sultanas were equally healthy, while unsalted mixed nuts featuring a Heart Tick would rate worse than confectionery. Shame a Claim submissions can be made through choice.com.au/shametheclaim or CHOICE, 57 Carrington Rd, Marrickville, Sydney, 2204.